For Nuvo’s hit show Model Latina, Lacosta was a key figure on set. From its creation in 2005, Franco activated countless concepts for the episodic reality show, from photoshoots to challenges and sponsorships.
In addition to his role as producer and content creator, Lacosta was featured as a Guest Photographer and Resident Judge during the competitions.
as part of his role on Model Latina, franco acted as mentor towards the girls, providing valuable lessons on personal branding, career development, and life coaching.
Lacosta was also responsible for the artistic direction for the show’s branded content, contributing to the overall visual experience of the show.